Creux Automatiq was formed by the minds behind the luxury diamond jewelry specialists known as Culet Jewelry. After years of perfecting their craft and sharing a genuine passion for high quality timepieces, the Culet team set out on a new venture—to create affordable, high-performance luxury timepieces.

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The name "Creux Automatiq" is inspired by the Creux Du Van canyon located in the Swiss region of Le Soliat. “Creux” is a French word which translates to "hollow". This became the inspiration for the first timepiece—The Ghost CA-01—because of its skeleton movement and dial.